The Genome

Identifying the genetic patterns of business

Adjacencies & Forces

Finding out what really affects your business

New Opportunities

Pinpointing growth areas or the best ways to react/change

Implementation

Mapping out a path to
what's next
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Capitalizing on future trends
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Purpose

The Business Genome process generates fast, customizable, and creative options for business leaders to make change.

What does the Business Genome process do today?

Today, the Business Genome team tracks a company's DNA, pinpoints what tomorrow might hold, and fast-forwards decision makers towards a path for what to do next.

The Business Genome team takes your company through a four-step process to find your next:
  1. The Genome: Identifying the genetic patterns of business
  2. Adjacencies and Forces: Finding out what really affects your business
  3. New Opportunities: Pinpointing growth areas or the best ways to react/change
  4. Implementation: Mapping out what's next
The Business Genome team gathers case studies and examples of business successes representing the core drivers of the genomic map so that business leaders can sort through possibilities systematically.

What will the Business Genome do in the future?

The ultimate goal of the Business Genome is to gather DNA from companies across diverse industries, create a genome for business, and integrate the genome with real-time trend data so that business leaders can rapidly scan the universe of possibilities for their next customer, their next market, or their next product/service.

Examples