Subscribe to the blogProduct Innovation
Do you secretly mistrust creativity because you risk failing? In your heart of hearts, do you believe that generating new ideas is not the real obstacle to moving your company in a new direction?The Business Genome pattern analyzer combines the savvy of Wall Street with the ingenuity of Madison Avenue to guide your organization to innovation that works.
Let's say that your sales are flat or slowing down. So, your company brainstorms 100 great ideas of what you could do next to capture a new market. The question becomes: Do we want to sell new things to our same customers or the same things to new customers?
And it's a toss up.
With the Business Genome pattern analyzer, you can sort through those options with new rigor, because you can test the outcome of each idea and lock in a way to actually see the ideas through to the result.
The problem with innovation alone is that you're stuck with purple tacos without knowing if there's a market for it. And, the problem with "let's just keep doing what we've been doing, only harder and better" is that you can easily miss an emerging opportunity so that it becomes too late to retool.
Examples
